Home / The Edit Insights Q&A: Francesc Rifé © Javier Marquez Born in the home of cava production, Sant Sadurní d’Anoia, Rifé comes from a family of carpenters and furniture makes which might explain his passion for all things design related from a young age. In 1994 he founded his eponymous and multifaceted studio that combines his numerous interests: architecture, industrial and graphic design as well as art direction.© Javier Marquez © Javier Marquez Rational, rigorous and moving his work includes large and small scale projects recognised with international awards and published widely. His collaboration with the Vibia showroom perfectly illustrates his conceptual and sensual approach to design. © Javier Marquez When did you decide to become a designer? I grew up in a family of carpenters and the furniture business so design has always been something that was around. I suppose it was as I began to learn more, to find out about the great minimalist masterpieces that I started to develop a great passion for the profession. How would you describe your style? Detailed, rational, I believe in order and simplicity. There’s already too many