Euroluce 2023: Shaping Atmospheres

From April 18th — 23rd, the world’s leading biennial lighting fair returned to Milan after a four year absence. Taking place as part of Salone del Mobile, the highly anticipated exhibition represented a major success and the start of a new era for Vibia.

Over the six day event we welcomed thousands of guests to our stand, which brought together the latest in technical and aesthetic innovations from our catalogues, as well as showcasing new concepts on the horizon.

SHAPING ATMOSPHERES: BETTER SPACES, BETTER LIVES

Vibia exists to create beautiful atmospheres, improving lives by helping to create immersive, restorative and dynamic spaces to suit everyone’s needs.For this year’s edition, our booth was designed to strengthen and exemplify our Brand Purpose – Shaping Atmospheres: Better Spaces, Better Lives.

Wellbeing design is about people and how they like to feel at any given time; we explore how individuals will use a space and compose adaptable, hybrid scenes to suit their needs. Certain areas of the booth were designed to showcase this concept, integrating Dynamic Light with subtle gradients in intensity, tone and colour.

EXPLORING EMOTION THROUGH MATERIALITY

On entering the stand, visitors were greeted by the new warm indoor collections, a category of products that explore positive emotions through the innovative use of materials. Each collection was exhibited according to an assumed use of space.

Embracing the language of textiles, Knit resolves the tension between light and materiality in a series of sculptural forms. Arranged around a single chair and coffee table, guests were encouraged to linger, attracted by the collection’s soft luminosity.

Array experiments with thread and its potential to create lightweight and dynamic sculptures of light. Suspended over a circular bench, visitors relaxed while soaking up the alluring effect of multiple volumes.

Pairing contemporary lines with an ineffable lightness, Dama leverages the delicacy of laminated paper while Lily embraces the warmth of blown glass. The collections were presented alongside various chair and sofa arrangements, shaping a relaxed atmosphere.

Flamingo Mini expresses a sense of lightness through its deconstructed silhouette. Arranged above various objects in a mock commercial environment, the fixtures cast diffuse gradations of soothing light through a synthesis of diffusers.